Traction Matters

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Martin was an entrepreneur before he even knew what one was. He helped set up a small travel retail business at the age of 21. The business turned over £1m in its’ first year and even made a small profit before he got bored and decided to stretch his wings. His love for travel led him to embark on a 20- year journey with leadership roles in a broad and diverse range of international organisations across the travel, transport, hospitality and financial service industries. This enabled Martin to work with and learn from many dynamic and inspirational CEO’s, business owners and entrepreneurs. Some of those businesses became award winning, however, a couple really struggled and he believes you learn more about yourself from the ‘failures’ than the successes. “What I learned was that I liked their focus on driving profit, but I disliked the politics, lack of accountability and unnecessary complexity they seemed to create.” In 2010 he returned to his entrepreneurial roots and has been immersing himself in the world of ‘SME’s’, working with owners, managers and leadership teams helping them achieve their growth potential and leading organisational change.

In 2017 he discovered EOS® and implemented the tools into the business he was working in and was amazed by how simple it was and how it delivered real results and got everyone in the organisation rowing in the same direction.The business doubled in size to £10m turnover during this time and this led to it securing significant investment from a leading private investment office. So, what the heck is EOS®? EOS is the Entrepreneurial Operating System™ and is a complete set of simple concepts and practical tools that has helped thousands of entrepreneurs get what they want from their businesses. Implementing EOS® helps the business get better at three things we call Vision, Traction and Healthy: Vision just means getting everyone in the organisation 100% on the same page with where you’re going, and how you plan to get there Traction means instilling focus, discipline, and accountability throughout the company so that everyone executes on that vision every day Healthy means helping the leaders become a more cohesive, functional, healthy leadership team Martin’s passion for EOS® led him to decide to pursue it full-time setting up his own practice as a Professional EOS Implementer™ early in 2019. “I love the simplicity that the EOS® model is built upon and that it’s a complete, all encompassing, proven system that delivers real results – all practice and no theory!”

Martin has benefited from working with a variety of professional business coaches, including:

  • Lane 4 (
  • He is a member of the Vistage International Executive Leadership programme (
  • A Fellow Member of the Institute of Travel and Tourism (
  • He also mentored one of Tomorrow’s Travel Leaders from TTG Media’s ‘30 under 30’ programme (, all of which enables him to stay actively connected to today’s and tomorrow’s world.

Call: 07793 696809